YAÑEZ MARTINEZ, DIEGO IGNACIO

The Technology Acceptance Model (TAM) has shown in the USA that the Perceived Usefulness (PU) and the Perceived ease-of-use (PEU) determine the intention to use (IU) a specific technology or information system. In this research, the TAM model is validated in Chile, considering the cultural factors of this country, through an application of the model to university students. The results show that the TAM model works in Chile, regardless of the studied technology or the cultural aspects of the country. Finally, new questions arise related to this topic such as the influence of the intensity of use, familiarity with the technology and the individual’s reference group for the technologies aimed to encourage communication among people.