Publication: Determinants of Purchasing Sustainably Produced Wines by Italian Wine Consumers
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Date
2024-10
Authors
Valenzuela, Lionel
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Abstract
The purpose of this paper is to determine which factors influence the willingness of Italian wine consumers to purchase and pay a premium for sustainably produced wine. Data from 522 Italian consumers were collected using an online convenience sampling me
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Keywords
Consumer Attitudes, Environment, Italy, Sustainable Wine, Willingness To Purchase
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