Investigating online advertising in Chile
Journal
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
ISSN
0302-9743
Date Issued
2011-07-19
Author(s)
DOI
10.1007/978-3-642-21619-0_33
Abstract
Internet advertising continues to show signs of healthy growth despite the current economic downturn, but online advertisements are often considered undesirable by most users. In this study, we focus on the impact these online advertisements have on users in Chile. The study was conducted in a laboratory setting with 80 student subjects. Results are helpful for both researchers and practitioners.
