The effects of celebrity characteristics on purchase intentions: A focus on consumer concern of environmental issues
Date Issued
2021-04
Author(s) USM
Cespedes-Dominguez, C.
DOI
10.3390/su13084083
Abstract
Consumer awareness about environmental problems is important in guiding their purchasing decisions. The aim of this research is to validate the moderating effect of environmental concern in two relationships: between celebrity-brand congruity and attitude
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