The effects of website familiarity on website quality and intention to use
Journal
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
ISSN
0302-9743
Date Issued
2013-01-01
Author(s)
McCoy, Scott
Loiacono, Eleanor T.
Moody, Gregory D.
DOI
10.1007/978-3-642-39209-2_25
Abstract
Previous research has revealed that mere exposure to a website can positively influence a user’s experience with that website. This research extends this line of investigation by looking into the influence of familiarity on ads that appear on a website as well as the website itself. The results revealed familiarity to have a significant impact on ad evaluation directly and website quality indirectly (through ad entertainment and informativeness).
Política de Privacidad 
